How can your agency build a positive reputation to better your ability to serve the public? There’s no more effective and efficient way than through the use of social media.

With the availability of social media opportunities like Facebook, Instagram, and Twitter, maintaining an online presence has become an integral part of how many people choose to interact. Social media’s ability to disseminate information to groups cannot be matched by traditional mail, automated phone call systems or even email, making it an important tool for local governments to utilize. To get the most out of your government’s social media experience, consider what, why and how you’ll pass information along.